About Smart Malls
The Mall of Things
The Digitised Customer Journey
about SMART MALLS
Mall operators are competing with THREE developing challenges:
- Growing e-commerce
- Lack of customer insights,
- Marketing channels losing impact
What mall managers and their retailers want is:
- Increased footfall
- Increased dwell-time
- Increased spend per head.
The answer is manifest: to mimic the success of e-commerce by turning your mall into a Smart Mall®.
The Mall of Things
Nearly everything in your mall - including Wi-Fi, 5G data, website, POS, apps, beacons, CCTV, car park systems - can be interconnected to capture digital visitor personae which, through computer learning and analytics, will deliver insights and a seamless, immersive experience, with real time promotions and interactions to support the growth of retailer sales.
Smart Malls® mimic the personalised experience of e-commerce through the synthesizing of multi-source data to inform campaigns that engage with your visitors throughout their customer journey.
Smart Malls® dashboard creates a digital persona for each customer’s behaviour and produces personal insights for use with individualised promotions, reward programs, real-time interactive augmented and virtual reality.
The Smart Malls® dashboard evaluates footfall zoning to assist with tenant mix strategies, visitor demographics and spending habits to boost retail sales and even the emotional reactions of shoppers to validate in-mall events. Collection of data points relating to repeat visits, income ranges, spending levels, social media engagement and modes of transport will present the mall operator with invaluable statistics to create an enveloping customer experience which translates directly into growing retailer sales and rental income.
And Smart Malls® can become Eco-Malls® through the further integration of Building Management Systems controlling the environmental conditions and energy consumption, to reduce the occupation costs of your tenants and so enhance rent.
Smart Malls® is financed either through client capital infrastructure investment or by advertising revenue.
Smart Malls®
The future of retail property.
Quantela - Outcomes Delivered
Smart Malls® “is powered by the Quantela platform which unlocks unlimited data insights to help mall operators analyse and understand key customer trends and visitor patterns. The solutions will also help engage with visitors using new generation digital platforms, identify revenue streams for mall owners, retailers, and businesses, enhance visitors' experience, and drive greater operational outcomes.
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